Brand founder Henry Ford. He started the business in 1903 with $28 thousand. The first model, the Ford T, cost $1,100. To increase motivation G.F. paid workers wages 2 times higher than at other enterprises, established a strictly 8-hour working day. Cars were sold to employees in installments. The assembly line repair crew received their wages only when they were in the break room. As soon as the red light of a conveyor breakdown came on, the wage meter for their labor froze. By 1928, the price of a Ford A had dropped to $290
